Red Square Dental & Orthodontics

Privacy Policy

Last Updated: June 1, 2026

Red Square Dental & Orthodontics (“Red Square Dental,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, protect, and share information when you visit our website, submit an online form, request an appointment, interact with our advertisements, use our online chat or communication tools, or contact one of our offices.

This Privacy Policy applies to our website, online forms, digital advertising, Meta lead forms, Google Ads landing pages, call tracking, chat tools, analytics tools, and general online communications.

This Privacy Policy does not replace our HIPAA Notice of Privacy Practices. Our HIPAA Notice of Privacy Practices explains how we may use and disclose protected health information for treatment, payment, healthcare operations, and other purposes permitted or required by law.

1. Information We Collect

We may collect information that you choose to provide to us, including:

Name
Phone number
Email address
Date of birth
Insurance information
Preferred office location
Appointment request details
Dental service interests or concerns
Messages submitted through our website, chat, forms, Meta lead forms, Google Ads forms, or other online tools

We may also collect website and device information automatically, including:

IP address
Browser type
Device type
Pages visited
Referring website or advertisement
Approximate location
Website interactions
Form activity
Call tracking and campaign source information
Cookie, pixel, and analytics data

2. How We Use Your Information

We may use the information we collect to:

Respond to appointment requests
Contact you by phone, text message, or email
Help schedule or confirm appointments
Verify insurance benefits when requested or needed
Answer questions submitted through our website, chat, ads, or forms
Improve our website, forms, ads, patient experience, and communications
Measure the performance of marketing campaigns
Understand which advertisements, pages, or campaigns led users to contact us
Send relevant updates, reminders, or promotional messages, where permitted by law
Maintain the security of our website and systems
Comply with legal, regulatory, and healthcare privacy obligations

3. Health Information and HIPAA

Some information you provide may be considered protected health information. When applicable, Red Square Dental & Orthodontics handles protected health information according to HIPAA, Texas privacy laws, and our HIPAA Notice of Privacy Practices.

Our HIPAA Notice of Privacy Practices explains how health information may be used and disclosed for treatment, payment, healthcare operations, and other purposes permitted or required by law. It also explains patient rights related to protected health information.

If you have questions about health information, dental records, or your privacy rights as a patient, please contact us using the information listed at the bottom of this policy.

4. Online Forms, Lead Forms, and Appointment Requests

Our website, Meta advertisements, Google advertisements, and other digital campaigns may include forms that ask for personal information such as your name, phone number, email address, date of birth, insurance information, preferred location, or appointment request details.

Submitting a form does not create a dentist-patient relationship. A member of our team may contact you to answer questions, request additional information, verify insurance, or help schedule an appointment.

For urgent dental issues, please call our office directly at 956-686-5511.

5. Calls, Text Messages, and Emails

By submitting your phone number or contact information, you authorize Red Square Dental & Orthodontics to contact you about your inquiry, appointment request, services, or submitted form.

We may contact you by phone call, text message, email, or other communication methods. Message and data rates may apply.

You may opt out of promotional text messages by replying STOP. Please note that opting out of promotional messages may not stop important appointment-related, service-related, or care-related communications.

6. Cookies, Pixels, Analytics, and Advertising

Our website and advertising campaigns may use cookies, pixels, tags, call tracking, analytics tools, and similar technologies. These tools help us understand website activity, measure advertising performance, improve our marketing, and communicate with people who may be interested in our services.

We may use tools such as:

Google Analytics
Google Ads
Meta Pixel
Meta lead forms
Call tracking software
Website chat tools
Tag management tools
Similar analytics, advertising, or communication technologies

These tools may collect information such as website visits, ad clicks, pages viewed, campaign source, device information, browser information, and interactions with our website or advertisements.

You may be able to control cookies through your browser settings. Disabling cookies may affect how some parts of our website function.

7. How We Share Information

We do not sell patient information.

We may share information only as needed with:

Red Square Dental & Orthodontics offices, team members, and authorized staff
Vendors who help operate our website, forms, ads, analytics, phone systems, call tracking, chat tools, texting tools, or email systems
Insurance-related parties when needed to verify benefits or coordinate care
Service providers who help us manage scheduling, communication, IT, security, or business operations
Legal, regulatory, or government authorities when required by law
Other parties when you authorize or direct us to share information

When a vendor handles protected health information on our behalf, that vendor may be required to follow applicable healthcare privacy and security requirements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect the information we collect. However, no website, online form, email, text message, chat, or digital communication system can be guaranteed to be completely secure.

Please avoid submitting highly sensitive medical information through general website forms, social media messages, or non-secure communication channels. For sensitive or urgent matters, please call our office directly at 956-686-5511.

9. Your Choices and Rights

Depending on the type of information involved and applicable law, you may have the right to:

Ask questions about how your information is used
Request access to certain information
Request that certain information be corrected
Opt out of certain marketing communications
Request a copy of our HIPAA Notice of Privacy Practices
Ask about your rights related to protected health information
File a privacy complaint if you believe your information has been handled improperly

To make a privacy-related request, please contact us using the information listed below.

10. Children’s Privacy

Our website is intended for general audiences and is not designed to knowingly collect personal information directly from children without involvement from a parent or legal guardian.

If a parent or guardian believes a child has submitted information through our website, they may contact us to request review or deletion where appropriate.

11. Third-Party Websites and Platforms

Our website, ads, emails, or social media pages may link to third-party websites or platforms, such as Google, Meta/Facebook, Instagram, maps, payment portals, or other services.

We are not responsible for the privacy practices, content, or security of third-party websites or platforms. Their use of information is governed by their own privacy policies.